Sign up for Herman Miller Professional, our small business program. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Photography courtesy of Braniff Airways Foundation, Copyright. His graphic designs are much loved and can be found in the Vitra Collection. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. . 2023 Braniff Boutique googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Braniff International announces the end of the plain plane. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. A Modern Master of Color and Pattern . The Panagra Feather Logo on the tail was replaced with a large Alexander Girard BI Logo in Black. Buying for your business or workplace? The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. $15.95; Quick View. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. BCPL Archives", "Vitra Design Museum present Alexander Girard. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. A true piece of history: the Braniff Chair' by Alexander Girard. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Pucci For Braniff International. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. . Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Quick View. We wont get you where youre going any faster, but itll seem that way.. We don't want to rely on ads to bring you the best of visual culture. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. . The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. Ive played a lot of evil, ball-breaking women. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . Global shipping available. Braniff Mach 2.0. 2023 Design Within Reach. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. . Braniff International 90th Anniversary. In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. 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